Mace: Content Design

I've just completed a freelance project for Mace, one of the UK's biggest construction firms. I've been mostly doing content design, but also some strategic work. 

Mace are redesigning their website, and, while they have an in-house team to cover articles and thought leadership pieces, their general pages aren't fine tuned for SEO purposes. 

As part of a freelance project, I rewrote five of their key pages to factor in an agreed list of keywords as well as injecting more confidence and purpose into the tone of voice. 

I also created a document offering guidance on how to incorporate SEO keywords into copy to be used by their in-house team. 

The team were great to work with and I enjoyed creating the pages.